Dear Hipcomix Facebook Fan:
Facebook is apparently about to ratchet down organic exposure of page content to 1-2% at best. Valleywag reported it last week based on an anonymous and internal source with Facebook marketing. It has since been reported by the likes of Time and others.
Ogilvy & Mather has even tested and found that organic brand page content on Facebook was exposed to about 12 percent of those that “Like” the brand in October. That number dropped to six percent by February. Facebook is basically eliminating the chance your pages’s content will be seen by your Facebook fans. Unless, of course, you pay to have it exposed.
What many of you may not know is we already pay Facebook a lot of money each month so that more people see our content. Yet if they move forward with racheting down organic exposure of page content to 1-2% we will not be able to get enough traction for it to make sense for us to continue paying.
At that point, if nothing changes, we would likely stop or tone down our efforts (since why bother if no one see’s or reads your work)!
However, if you do like our content you can:
1. Visit our facebook page each day by going to: https://www.facebook.com/Hipcomix
2. Visit our web page every day at: http://www.hipcomix.com
3. Go to our deviantArt page at http://hipcomix.deviantart.com/
4. Follow us on Twitter
Unfortunately, you can no longer control if you get all the posts or not. It’s now under Facebook’s control.
One other thing you can do to help us is to share our content. If you share a post, Facebook considers that post as coming from you so it will increase the exposure of the content. Please share a lot!!!